TAKE:1- Film and Celebrity Magazine.

TAKE-1 is a quality film and celebrity magazine for Malayalam speaking NRI’s in the Gulf and beyond. The intention is simple; to bring to this market a world class magazine, not just the best from Kerala or India, but one that can hold it’s own with the best publications from Europe and US.
The focus is on celebrities, stars, musicians, directors and producers but unlike other publications which cater mainly to the domestic Malayalee audience, TAKE-1 will look at not just the people but the persons behind them, the stories that mould the personalities and continue to inspire them, the culture and traditions in which they grew up and which underpinned their values and the values of Keralites wherever they may be.
Importantly, the magazine will deliver this in a positive light, shunning sleaze and gossip. TAKE-1 is a magazine that Keralites all over the world will be proud to share with their families, friends and colleagues. It is a messenger of all that is good in our culture and heritage and it talks about the creative and dynamic South Indian stars. The unique magazine containing 120 pages with glossy super A4 size is absolutely sensational- no other magazine comes even close. Precisely why the top celebrities have endorsed the magazine.
A highly experiences team of editors and photographers is based in Cochin, transforming the whole South Indian Film industry. Design and production will initially be in Dubai, with the intention of training local designers to meet global standards.
A mentoring scheme involving regular internships will help to raise the bar for entrants to the local media community. All content, written and visual, will be exclusive to the magazine. As the region’s only pro celebrity title, it will not depend on the usual drip feed of press releases and carefully managed media events; instead, the stars and creative people themselves will approach the magazine, eager to share their experiences and thoughts. The positive nature of the publication will ensure the full co-operation of the industry, and exclusive interviews and on-set content will follow naturally, given the non-sleaze commitment by the publisher.
TAKE:1 is being launched in India by SALROZA PUBLISHING CO, Emiratism holding LLC and Wolf Communication partners.
Chief publisher is Sudeep Karat and the Associate publishers are Sathar Al Karan and Rajesh Johny.
TAKE:1 is positioned as a clean, intelligent, friendly Malayalam magazine that can educate and inform, enthuse and entertain. Its pro-celebrity stance will avoid the sleaze and gossip traditionally associated with this type of magazine.